This Privacy Notice (and any other document referred to in it) sets out the basis on which we will process and use any personal data that we collect from you and that you provide to us. Please read this notice carefully to understand what we are doing with your data and what rights you have in relation to your data.
We have a duty to protect personal data that we collect under the Data Protection Act 2018, (the “DPA”) and the General Data Protection Regulation (EU) 2016/679, (the “GDPR”).
- Contact details
- How we collect your information
- Information that we collect from you
- Use of your information
- Direct Marketing
- Automated decision making
- Retention of your information
- Disclosure of your information
- Your rights
- CONTACT DETAILS
- HOW WE COLLECT YOUR INFORMATION
- We collect your personal information when you interact with us or use our services, such as when you use our Sites to place an order. We also look at how visitors use our Sites, to help us improve our services and optimise customer experience.
- We collect information:
- when you create an account with us or you change your account settings;
- when you place an order with us and during the order process (including for payment);
- when you contact us directly via email or message.
- INFORMATION THAT WE COLLECT FROM YOU
- As part of our commitment to the privacy of our customers and visitors to our Site more generally, we want to be clear about the sorts of information we will collect from you.
- When you visit the Sites or make a order through the Site, you are asked to provide information about yourself including your name, contact details, delivery address, order details PayPal details and social media handles.
- We also collect information about you from any messages you post to the Sites or when you contact us or provide us with feedback, including via e-mail.
- USE OF YOUR INFORMATION
- We will only process the data we collect about you if there is a reason for doing so, and if that reason is permitted under data protection law. We will have a lawful basis for processing your information:
if we need to process your information in order to provide you with the service you have requested or to enter into a contract;
we have your consent;
we have a justifiable reason for processing your data; or we are under a legal obligation to do so.
- Where we need to in order to provide you with the service you have requested or to enter into a contract, we use your information:
- to enable us to provide you with access to the relevant parts of the Sites;
- to supply the services you have requested;
- to enable us to collect payment from you; and
- to contact you where necessary concerning our services, such as to resolve issues you may have with your order.
- We also process your data where we have a justifiable reason for doing so— for example personalisation of our service, including processing data to make it easier and faster for you to place orders. We have listed these reasons below:
- to improve the effectiveness and quality of service that our customers can expect from us in the future;
- to enable our customer support team to help you with any enquiries or complaints in the most efficient way possible;
- to contact you for your views and feedback on our services and to notify you if there are any important changes or developments to the Sites or our services
- to analyse your activity on the Sites so that we can administer, support, improve and develop our business and for statistical and analytical purposes and to help us to prevent fraud;
- the exercise or defence of legal claims and to protect the rights of NED London brand; and
- if you submit comments and feedback regarding the Sites and the services, we may use such comments and feedback on the Sites and in any marketing or advertising materials. We will only identify you for this purpose by your first name and the city in which you live.
- Where we are under a legal obligation to do so we may use your information to:
- create a record of your order(s);
- comply with any legal obligation or regulatory requirement to which we are subject.
- DIRECT MARKETING
- Where you have given your consent or where we have a justifiable reason for doing so (and are permitted to do so by law) we will use your information to let you know about our other products and services that may be of interest to you and we may contact you to do so by email. You can control your email marketing preferences by:
- visiting our website, nedlondon.com
- clicking on “Account” (for our website this is under the drop-down menu); and
- scrolling down to “Marketing Preferences”.
- AUTOMATED DECISION MAKING
- We conduct fraud checks on all customers. Where we believe we may detect fraudulent activity we may block you from placing an order and using our Sites.
- RETENTION OF YOUR INFORMATION
- We will not retain your information for any longer than we think is necessary.
- Information that we collect will be retained for as long as needed to fulfil the purposes outlined in the ‘Use of my information’ section above, in line with our legitimate interest or for a period specifically required by applicable regulations or laws, such as retaining the information for regulatory reporting purposes.
- When determining the relevant retention periods, we will take into account factors including:
- our contractual obligations and rights in relation to the information involved;
- legal obligation(s) under applicable law to retain data for a certain period of time;
- statute of limitations under applicable law(s);
- our legitimate interests where we have carried out balancing tests (see section on ‘How we use your personal information’ above);
- (potential) disputes; and
- guidelines issued by relevant data protection authorities.
- Otherwise, we securely erase your information where we no longer require your information for the purposes collected.
- DISCLOSURE OF YOUR INFORMATION
- The information we collect about you will be transferred to and stored on our servers located within the EU. We are very careful and transparent about who else your information is shared with.
- Sharing your information with third parties
We do not share your information with any third party.
- If our business enters into a joint venture with, purchases or is sold to or merged with another business entity, your information may be disclosed or transferred to the target company, our new business partners or owners or their advisors.
- We may also share your information:
- if we are under a duty to disclose or share your information in order to comply with (and/or where we believe we are under a duty to comply with) any legal obligation or regulatory requirement. This includes exchanging information with other companies and other organisations for the purposes of fraud protection and prevention;
- in order to enforce our contractual terms with you and any other agreement;
- to protect the rights of NED including to prevent fraud; and
- with such third parties as we reasonably consider necessary in order to prevent crime, e.g. the police.
- We adopt robust technologies and policies to ensure the personal information we hold about you is suitably protected.
- We take steps to protect your information from unauthorised access and against unlawful processing, accidental loss, destruction and damage.
- Where you have chosen a password that allows you to access certain parts of the Sites, you are responsible for keeping this password confidential. We advise you not to share your password with anyone.
- Unfortunately, the transmission of information via the internet is not completely secure. Although we will take steps to protect your information, we cannot guarantee the security of your data transmitted to the Sites; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
- YOUR RIGHTS
- Under data protection law, you may have a number of rights concerning the data we hold about you. If you wish to exercise any of these rights, please contact our Data Protection Officer using the contact details set out above. For additional information on your rights please contact your data protection authority and see below.
- The right to be informed. You have the right to be provided with clear, transparent and easily understandable information about how we use your information and your rights.
- The right of access. You have the right to obtain access to your information. This will enable you, for example, to check that we are using your information in accordance with data protection law. If you wish to access the information, we hold about you in this way, please get in touch (see Contact Details).
- The right to rectification. You are entitled to have your information corrected if it is inaccurate or incomplete. You can request that we rectify any errors in information that we hold by contacting us (see Contact Details).
- The right to delete. This is also known as ‘the right to be forgotten’ and, in simple terms, enables you to request the deletion or removal of certain of the information that we hold about you by contacting us (see Contact Details).
- The right to restrict processing. You have rights to ‘block’ or ‘suppress’ further use of your information. When processing is restricted, we can still store your information, but will not use it further.
- The right to data portability. You have the right to obtain your personal information in an accessible and transferrable format so that you can re-use it for your own purposes across different service providers. This is not a general right however and there are exceptions. To learn more please get in touch (see Contact Details).
- The right to lodge a complaint. You have the right to lodge a complaint about the way we handle or process your information with the national data protection authority.
- The right to withdraw consent. If you have given your consent to anything we do with your information (i.e. we rely on consent as a legal basis for processing your information), you have the right to withdraw that consent at any time. You can do this by contacting us (see Contact Details). Withdrawing consent will not however make unlawful our use of your information while consent had been apparent.
- The right to object to processing. You have the right to object to certain types of processing, including processing for direct marketing and profiling. You can object by changing your marketing preferences or disabling cookies as set out in sections 7 and 8 above.
If you’re not satisfied with our response to any complaint or believe our processing of your information does not comply with data protection law, you can make a complaint to the Information Commissioner’s Office (ICO) using the following details:
Address: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF
Telephone number: 0303 123 1113